Corporate support

The initial list of game licensees included Activision, Atari, Intellivision Lives!, Midway, Namco, Sega, and Taito. Since its inception, more companies have licensed their software, including: Eidos Interactive, G-Mode, Ubisoft, Codemasters, Vivendi Games, Konami, Electronic Arts, Capcom, Take-Two Interactive, Interplay and SNK Playmore.

On November 29, 2007, GameTap announced that on December 11 of the same year, over 70 games would be removed from their catalog, many of them Electronic Arts or Interplay titles. If the Infocard of the game in question was pulled up, it offered this reason:

"Occasionally, GameTap will rotate titles out of our catalog based on the status of publisher agreements and feedback from our members."

One prevalent theory posted on the GameTap message boards is that the two-year agreement with these companies has expired, and Turner Broadcasting System is currently re-negotiating with them.

However, on January 10, 2008 a GameTap staff member announced the return of the Humongus Games license which restored popular games such as the likes of Putt Putt and Pajama Sam back to the library.

Transfer of ownership

On August 6, 2008, Turner Broadcasting announced that they were looking to sell GameTap. On September 24, 2008, Time Warner sold the service to Paris-based Metaboli. Turner will continue to handle GameTap's operations during the transition period, which will last until 2009. After the transition, the service will be available to non-US/Canadian residents.

On March 31, 2009, the GameTap format was changed. The GameTap Player was now changed into a GameTap Plug-In; the service is now handled on the GameTap website. This transfer, has caused over half of GameTaps Subscribers to cancell, or not renew their memberships. The subscription levels were changed to Free Pack (selected handful of games for free), a new Classic Pack (reduced-price version of the full service which does not include Windows games), and Premium Pack (the Gold membership). However, due to technical issues, many features offered previously were disabled during the migration. If you have a 64-bit version of Windows, you can only play games that play on your browser such as Sega Genesis games. GameTap is currently working on a fix.